Consultant, coach - what's the difference?
Actually, although the line between them is a bit blurry and gets crossed both ways from time to time, their jobs, and therefore their methods are entirely different.
A consultant is brought in for a particular aspect of the business, or sometimes the whole business. The most popular subjects are marketing, sales, internet development, internet marketing, writing (content, technical and business communications), computer networking, finance, human relations and business management. The better consultants are usually highly specialized, having only one or two areas of solid expertise. Your business may be in need of each one at different times.
A consultant's methodology is to first do an initial interview, documenting what you did to get your business where it is in the specific area of interest, what you are doing now, where you want to go and what resources you presently have. The consultant then prepares a work-up on the steps you need to do to accomplish your goal. If you agree to the road map the consultant prepared, then he contracts for a set number of hours a week or a month to spend in your company guiding the progress.Consultants will have contractors and other resources available to assign to you for tasks that your in-house resources are not qualified or don't have the time to perform.
Coaches, like consultants, usually have one or two areas of expertise, however their methodology is completely different. A coach lays out a plan with you to reach your goal, then stands over your shoulder while you do the tasks, guiding you each step. A hands-on coach usually spends several hours a day for 2 or 3 days a week at your place of business.
Depending on the subject matter and the amount of interest in their geographical area, a coach may also hold seminars in meeting rooms where they can train many clients on the same subject. This is a very effective way of training and is usually much more cost effective for the business owner. This type of training usually lasts several hours, has interaction between the coach and the participants, and has material to take home afterwards.
Another method of coaching involves setting up conference calls. Each client pays in advance to join the conference call, and although the coach is in control and the main speaker, everyone one the line may give input or ask questions. This, again is very effective for select subjects of broad interest.
Whether you need a consultant or a coach will depend on the problem you are trying to solve and the resources (human and material) you have at your disposal. In either case, if you make the right choice, go into it with a mindset that you will listen and act upon the advice, and pick a knowledgeable consultant or coach that you feel comfortable working with, the rewards will be great! |